Is Nickelbacking the New Rickrolling?

For years, Rickrolling has been an important part of viral web culture — so much so that there was outrage when it was almost banned by accident. Over the weekend, I fell victim to a new Internet prank we’re calling “Nickelbacking.” Let us give you a demonstration. (NOTE: If you’re in the office, plug your headphones in, or turn the volume down.) While researching Tumblr tricks for power users, I stumbled upon _Secret Tumblr Tricks_. Go ahead and click on that link. That’s right, it’s a Nickelbackroll. If this takes off — and it does seem to be spreading virally on Tumblr — the opening bars of “Photograph” could become a… Continue reading… http://goo.gl/Xtpt6

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